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Comment by tyre | Hacker News Reader

> The main way to make money (and my bet) will be enabling creators to connect / monetize / build community directly with their audience rather than get disintermediated by the likes of meta and tiktok.

Do artists actually want that? It sounds interesting in theory but how much time do they want to spend on their art vs monetizing their fans?

Something similar is happening in book publishing where authors are getting deals that have less up front and higher revenue share. On the one hand, if there’s a breakout success then they make more money, but on the other they’re now forced to focus a lot more on monetization than the craft.

There are positives to the traditional publisher model. Maybe this is still better, I don’t know, but there are certainly tradeoffs

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As an art enthusiast, I don’t want this at all. Why? A system like this drastically changes incentives, this tends to negatively affect the consumer.

I expect any social media that adopts this paradigm to be immediately overwhelmed by the crypto/nft crowd and that will immediately push away most everyone else. Reddits attempt did exactly this.

I think they do if it means more, and more reliable funding. see patreon and in video ad content. artists and creators are already having to fund directly,

this. i’ve spoken to 206 creators - comic book artists, movie makers, video artist, digital artists, music makers.

on an nps score:

- building relationship with their audience - 9/10 - monetizing their audience through the same channel - 7.5-8/10

I think for most artists it's less about monetizing their fans and more about being able to make an income doing their art versus being forced to make an income doing something else. Focusing on the craft is what brings monetization.

Traditional publisher models if anything tend to encourage the cynical cash-grabbing algorithm chasing grift people worry about, and take too much of the artists' revenue and rights for themselves. Because of course the business of helping artists monetize is to capture as much of that monetization for yourself as possible.

Being able to pay artists directly seems like the best possible solution, but that doesn't require a business or middleman like OP. Someone can build a community and link their work to their Patreon or Kofi or something else organically.

the biggest challenge with patreon and kofi is that they control the content, its monetization and its distribution.

creators also want a way to have more fun ways for their audience to engage with them around their content that RECOGNIZES the top fans in a reasonable way.

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