I was under the impression (from previous articles) that the raw minerals from the asteroids were worth tens or hundreds of thousands $$, while the process of bringing them to Earth would be orders of magnitude higher (millions or billions). Wouldn't it be more economical to use the materials for space ventures/stations/etc? Or are the asteroids composed of some high value materials that can be hugely profitable?
Edit: this is not to say that the venture isn't utterly amazing - but there does seem to be quite a bit of focus on profit, and that confuses me.