This attitude, this contempt for "gullible people to 'convince'" - 'convince' in sneer quotes, as if these people are not really 'convinced', rather ideas grow in them like maggots - this attitude lost the referendum.
Brexit is exactly what the high-class brits wanted. Look at where the campaign funding came from. The people who lost out were working class.
> Weigh brexit vote by tax paid per year, lifetime tax paid, or years having to live with the consequences, by educational attainment, and you get a remain landslide.