The reason of so many entries being made up of "Indian interests", is because the cheap internet provided by Reliance Jio.
Purely speculation on my part, but I have seen more internet presence of Indian public after Reliance Jio.
That and affordable or cheap even Android phones being easily available.
As there's 1.4 billion of us, it was bound to happen at some point, but I think Reliance Jio's cheap internet and easily available smartphones are the catalyst.