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I agree with this. The only real advantage to Kagi over just using Google + Adblock for me is an easy way to just completely block certain sites from ever appearing in searches. It's probably not worth $10 a month but I pay for it because SEO spam sites bother me on a personal level.

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I don't know how true this is, but I really like the concept of a customer-driven search engine versus an ad-driven one. The incentives are better aligned, and it frees Kagi up to really try to kick ass at search instead of kicking ass at ad revenue. I'm enjoying the features they've been adding, and an looking forward to more.

Besides, what else was I going to do with that YouTube Premium money? ;)

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