The reviews suggest this $250 toaster isn't any better:

"was hoping it lasted longer & would be better quality but was disappointed" "All the coils do no not glow and It toasts unevenly" "one side stops working after 6 months or so. I’ve gone through three of these" "Bought two of these toasters both stopped working" "Have to replace this toaster about once a year, one side will always stop working" "Lasted me about a month or so and it no longer works". "Died so quickly!"

I think this is a perfect example of the problem. There is a market for $250 toasters, but even for that price you can't buy a reliable toaster.