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People still paid for Cable TV and got ads too. And I'd go crazy if I had multiple in a row Cable TV ads on youtube like it is on TV without the option to upgrade to premium.

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At first Cable TV networks had little advertising. It seems to be a natural progression of all mass-media to eventually enshittify. It's not if, it's just when?

> At first Cable TV didn't have any ads.

100% non-factual. Cable had ads from day one, and the majority of cable-only TV channels had ads from their first day of programming.

Likely fewer ads at the beginning, and then gradually more with time. Sorry. I'll edit my post.

https://www.nytimes.com/1981/01/11/us/advertisers-look-close...

The 10x of revenue increase projection in five years is potentially due to the fact cable subscribership increased 2x in those 5 years, several more cable-only channels that came out, and the market for cable advertising became more proven thus the perceived value of each ad increased. It doesn't require there to be considerably more ads shown per hour of television. Your article isn't exactly strongly supporting your claims as well as you might think it does.

But I do agree, over the years there has been more advertisements per hour of television.

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