Kobos are pretty trivially jailbroken if you're looking for a similar competitive device.
Inside is a micro SD card so if I ever need more storage I can just clone the original SD and extend the partition to upgrade the storage.
The Kobo are so much better than the kindle imho: more open, not locked down, and the typesetting engine is Mike’s ahead: no ragged edges or page long rivers unlike I was getting on the kindle.