Burger King turns hangovers into discounts with facial recognition
marketingdive.com
marketingdive.com
The executives of these companies have names, such as Joshua Kobza, CEO of Burger King (Restaurant Brands International.) As CEO, this has been his choice for nearly a year. [0]
Hundreds of major multinationals have left Russia after the invasion of Ukraine, but not BK. [1]
[0] https://www.reuters.com/business/retail-consumer/burger-king...
[1] https://som.yale.edu/story/2022/over-1000-companies-have-cur...
facial recognition isnt taken lightly, users know their facial data is being used for other things
That's nice to see. The biggest hangover of my life was on Jan 1 when I would have done anything to eat Chipotle, but every one of them in NYC was closed...
I'm not sure this would fly in the US.