Jason Kottke's List of 52 Interesting Things He Learned in 2023
kottke.org
kottke.org
From the Wiki: (https://en.wikipedia.org/wiki/Chip_Wilson)
> On the founding of Lululemon, in a 2004 interview with National Post Business magazine, Wilson said "The reason the Japanese liked [my former skateboard brand, ‘Homless’] was because it had an L in it and a Japanese marketing firm wouldn’t come up with a brand name with an L in it. L is not in their vocabulary. It’s a tough pronunciation for them. So I thought, next time I have a company, I’ll make a name with three Ls and see if I can get three times the money. It’s kind of exotic for them. I was playing with Ls and I came up with Lululemon. It’s funny to watch them try to say it."[51]
Seems like it was more about standing out from the crowd.
"Human ancestors almost went extinct 900,000 years ago. “A new technique analysing modern genetic data suggests that pre-humans survived in a group of only 1,280 individuals.”
Another interpretation is that there were always large numbers of hominids / humans alive at any point in the past 1M years. Rather the descendants of those 1,280 individuals out-breed and out-warred all other hominid / human groups.
Or maybe they out-prosocialed, cooperated for much higher productivity, reproduction (not to mention loyalty), and thrived while the other hominid groups killed and stole from each other.
Edit: Also, there's always the possibility the authors already addressed your question - the more obvious the possibility, the more likely (I don't know in this case). The paper:
This is very similar to what's claimed by Abrahamic religions based on the story of Noah's ark where only those who boarded the ark survived and has descendents.
For reference Titanic carried about 2240 passengers and crews
In other words - launching rockets from 100km above the ground wouldn't change much in terms of how much fuel you need.