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They also don't want to be associated with the finance bros:

Patagonia has said it will no longer market merchandise to financial firms through its corporate sales program -- a potential threat to the popular menswear look dubbed the "Midtown uniform"

https://www.cbsnews.com/news/midtown-uniform-patagonia-will-...

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Instead continuing to market to a particular brand of Northwestern hipster. My friend in Portland refers to the brand as “Patagucci” which I find to be rather amusing and accurate

Ngl, the Patagucci corporate swag boom has been great. I could get some solid hiking gear for pennies at Goodwill or corporate events.

Their prices are high relative to other outdoor brands (hence “Patagucci”) but the quality is absolutely top notch when compared with their peers. Every product comes with a lifetime warranty as well.

People are no doubt paying a premium to support the companies various environmental causes as well.

Why single out finance? Matching fleece jacket crews with the bro vibe could be from any company.

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