This reads a bit like an ad
Even when Patagonia is closed, their items are being sold by other retailers, so it seems like a way smaller sacrifice than REI closing on Black Friday when it will lose sales to competitors. Patagonia's thirst for PR annoys me and detracts from their credibility (some of their products are pretty good though..).
Both companies also do a lot of local outreach and environmental sponsorships. I've been a beneficiary of several Patagonia programs, as well as friends and colleagues I've known in the environmental sector. They do good work, and as far as I can tell, it's actually pretty different from North Face, Black Diamond, Arcteryx, etc. Patagonia and REI are the more community-oriented companies in this space.