If Tim Ferriss wasn't obnoxious before, he sure is now.
His prescription is:
* Look for "market trends" (As opposed to building things you know about and understand, and focusing on great products)
* Treat "your programmer" like a house builder you'd contract with
* Pay rock-bottom prices
* Make everyone sign an NDA so they don't "steal" your brilliant idea
Ugh. I hope this gold rush ends soon.