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In my experience they have been the most rock solid piece of all the smarthome tech for a decade for me in multiple homes and apartments. I still have and use the original bulbs that came in my first starter kit.

Some of the failed bulbs were purchased after 2020. I suspect quality has declined.

For me, Phillips Hue has been the only bulb to have NOT done this, despite being the oldest. But the cheaper bulbs I've bought on Amazon have all started flickering or just out right failed completely. This has really enforced the "buy cheap buy twice" idea in my mind.

It's possible you've been scammed. I suspect there's a big market in selling knock off Hue bulbs because they can mark up the price so much more.

I have something like 50 lights from them and only one has ever given me trouble