As others have pointed out, self-attention was already a known concept in the research community. They don't claim to have invented that. Rather, the authors began by looking at how to improve the power of feed-forward neural networks using a combination of techniques, obtained some exciting results, and then, in the course of ablation studies, discovered that attention was really all you needed!
The title is a play on the Beatles song, "All You Need Is Love".
In terms of expository style, the paper that was most helpful for me was [Formal Algorithms for Transformers](https://arxiv.org/abs/2207.09238) by Phuong and Hutter. Written for clarity and with an emphasis on precision, the motivation section (Section 2) of the paper does a great job of explaining deficiencies in the original paper and subsequent ones.