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This idea was actually in the launch keynote! Along with a bunch of other cool ideas that never shipped.

Maybe someday someone will explain what went wrong.

My guess is that competitors were quicker to market than they expected, and had unique advantages (Microsoft owns windows and Xbox, nvidia owns … nvidia).

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It's a cultural problem. Google fails to follow through after the initial shiny has worn off. In Google, you are rewarded for shipping not maintaining. That's why they have a gorillion messaging apps instead of one really good one. They weren't willing to commit the engineering time to implement those features because the interest wasn't there.

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