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I think it's either "Zort" like Xavier, or "Exort", where you pronounce the X as a letter.

I've heard Xavier pronounced like Zavier and X-avier with about equal frequency. Also Havier somewhat less often.

The X in "LaTeX" is not an English X but a Greek X (chi). I can't think of any actual English word where the X is pronounced like that.

(But yeah, it's not obvious to me whether "xort" should be pronounced "zort" or "ksort".)

So in that case LaTeX is supposed to be pronounced like the spanish word for milk, "Lachee"? (Or I guess 'latechee', technically but if that were the case everyone would drop the 't' sound)

Well, it's actually TeX that's pronounced with a chi. Lamport doesn't care either way.

I'd imagine it sounds like the english word exhort.