Ecologists use their media presence to spread the idea that emission scandals destroy your brand. The (unfortunate, for them) truth is that people don't care.
I drive a Diesel Super Duty, and almost bought a Ram Cummins when i bought it. I have a good friend who has worked for Cummins for 20 years, and many other friends with various diesel trucks.
I won't buy one of their products now because of this.
I deeply care, I'm right in the middle of their target demographic, and I have 40 years left of spending to do in my life.
Speak for yourself, I'll speak for me and my friends.
Given the amount of unnecessary shite in the air, I'll guess you're about 11 years old and not expecting things to improve much.
Air quality has actually been getting steadily better in the areas the world that I live in because of the other companies following the new emissions laws properly. Im confident my diesel truck and RV will allow my family to seek "greener pastures" if needed.
The key is to stay happy with a modest lifestyle. The people that will be screwed are the people with 5000 Sq ft mansons that need $1500 a month in energy just to keep them from being uninhabitable. The neighborhoods in Arizona that won't have water.
If we all do more with less, be kind, and don't complain - we will be fine.
Editing because I can't reply to the awesome comment below. Love it, so true. Statistics changes as you move through space and time. Thank you for this lovely perspective!
Could you plausibly get your pickup-truck related work done with, say, a pair of Ardennaise draft horses?
I am also positive they have not been caught doing it. If they are, I will have a similar, likely higher, level of outrage.
Yes, but it would take way longer and my apartment building doesn't have stables.
The nytimes has an entire section dedicated to it: https://www.nytimes.com/section/climate
And this article on the front page right now: https://www.nytimes.com/2023/12/23/us/politics/electric-vehi...