So Apple uses NVidia internally. Not surprising, but doesn't bode well for A Series. Dogfooding.
[edit] I meant M series, Apple Silicon
So Apple uses NVidia internally. Not surprising, but doesn't bode well for A Series. Dogfooding.
[edit] I meant M series, Apple Silicon
Maybe they can just afford to observe before making major decisions on the direction of the company... For a company like Apple, I feel like they won't lose their customer-base just because they are taking the AI race slowly, in fact Apple has often been late to introducing very common feature
... Anyways, my point being that Apple will gladly introduce a polished product a couple of years after everyone else has already done it, and their target audience will still applaud their work and give them money. Apple for some reason simply _can_ afford to test the water
I think Apple would strive to be great at all computing related tasks. “Oh, Macs are not good for that, you should get a PC” should make them sad and worried.
AI/LLM is the new hot thing. If people are using Windows or Linux, you’re loosing momentum, hearts and minds… and sales, obviously.
Apple would want to train models as fast as they could. Nvidia provides an off the shelf solution they can just buy and use for a very reasonable price and sell on the second hand market.
If they wanted to use their own hardware they would either need more of it, which would cost a lot and divert production from sellable devices; or they would need to make special chips with much bigger neural engines, which would cost even more.
Also Apple uses public clouds for service stuff. They may not even own any hardware and just be renting it from AWS/Azure/GCP for training.
Exactly, over a decade ago...
on-device transfer learning/fine tuning is def a thing for privacy and data federation reasons. Part of the reason why model distillation was so hot a few years ago.
Is that your argument?
Today they have large scale Kubernetes ands some legacy Mesos clusters.
They ceded the data center environment years ago.
Apple makes very capable, efficient devices for end users and content producers. End users do not normally need to train new models.
https://www.apple.com/shop/buy-mac/mac-pro/rack
Don't know if that qualifies as server :).
You want to be the platform where the excitement is happening.
Yes. Apple has always run their servers on Linux e.g. App Store, iTunes.
And training isn't right now an end user activity but something reserved for server farms.
What percent of Apple's customers train models? Does it even crack 1%?
Apple already fails for many types of computing, e.g. any workflow that requires Windows or AAA gaming.
https://techcrunch.com/2008/12/09/scientists-nvidia-put-faul...
Are all the iCloud servers running on Apple silicon? I assumed they were running on standard rack mounted hardware.
AI isn’t, yet at least, and I don’t think they can afford to treat it as such.