I can see how casual, frugal runners might be put off by $80/year, but casual users aren’t the target audience for competitive apps.
I’m amazed at how many people will buy $10,000 bikes and wear $600 of specialized gear and then scoff at paying $80 for a service that tracks exactly what they want.
As a runner, that was not interested in any of the social functionality, I didn't really get anything out of strava that was not already in Garmin. What are the "tracks exactly what you want" feature(s) in strava for you?
in the mtb community at least it’s not uncommon for someone with a $6k bike to be driving a $3k car and wearing street clothes.
i find it very easy to imagine people stretching financially for expensive bikes and then cutting costs by cancelling strava.