I suppose that heat exchanger ventilation makes most sense at winter time. Not everybody lives in San Diego, a lot of people live in New York, Boston, Chicago, Seattle, etc, where a winter is a thing.
In Austin, texas, I think you got quite a bit more energy and money saved per year from avoiding cooling costs, but in Ottawa, Canada, you save about 100x as much in winter as you ever could in summer.
the main difference is that you can heat up a house (inefficiently) with a nichrome wire or a gas burner, while cooling it requires considerably more elaborate equipment
but if electricity costs 2¢ per kilowatt hour and daytime electricity is free, will the savings of a heat exchanger be enough to pay for the device?
Using a regenerator to get 5°C of cooling back with some 30% of efficiency probably won't be cost-effectice. But if you have to heat by some 30°C, the numbers change a lot.