If you know what you're doing (not hard to these days with so much information online), and depending on where you live, DIY HVAC can be far more reliable than getting a "licensed professional" who will attempt to overcharge for mediocre work or even scam you.
The only counter-argument I have is that if all the heating were done using ventilation, you might have to live in a very windy house, but I feel like entirely decoupling the two is not the best solution to that problem…
But otherwise I think there is a lot of value in other forms of heating. Specifically in radiative heating. Floor heating is great for that, but other water-based systems are also possible.
Not an issue at all. A properly installed ceiling vent will blow air along the ceiling, where Bernoulli's principle makes the fast moving air stick to the ceiling until the speed drops enough for the higher density to make it sink gently.
https://blog.swegon.com/hs-fs/hubfs/Bild4-1.png?width=1100&n...
Now, most HVAC contractors go by gut feel/rules of thumb, but if you want to pay for it, a well designed system would never be 'windy' or noisy.
Look up Passivehouse standard, modern construction can make extremely effocient buildings, but it relies on the building being nesrly airtight, so it must have ventillation.
'Natural' ventillation naturally steals your heat, it's incompatiable with efficiency
I have pubished my STL files for an earlier version of the TW4 energy recovery ventilator. It's totally practical to make your own with a printer, but it would take you a few days of labor time for sure to get everything working nicely.
Reliability is very much on offer even with diy. In reality I have looked at many commercial units and they have serious reliability problems for long term like 5 years or more, and we should be planning for 50 years wherever building tech is concerned, imo.
Making your own HRV may or may not be worthwhile for everyone who does so, but more people learning how to make one is doubtless a good thing.