They buy them for the status that (for now) comes with owning a Tesla.
The study found that people who were interested in insuring a Tesla had a higher accident rate than other people.
These are people many of whom do not even own a Tesla yet.
And have never driven a Tesla.
And did not have an accident in a Tesla. SOME of them did have an accident in a Tesla, but many (an unknown number, the article is not interested in facts) did not.
They did have an accident, probably not in a Tesla, and possibly not even their fault.
So. They have an accident, and for some subset of people, the accident was bad enough that they need to acquire another car. Then some of them think "hmm, what kind of car should I buy." And some of them think "hey, what about Tesla?" And some of them go ask for a quote to see how much insurance would cost. And they just had an accident.
And the study records, for people looking to insure a given brand, who may not even own that brand yet, how many of them had accidents in the past.
The study says less about whether Tesla owners have accidents, and more about what new car people are interested in.
And yet the article distorts this to be "Teslas crash more than any other brand." Wow.
And then people uncritically repost it, and here we are.
There is a reason the media gets criticism, and a reason people are advised to be skeptical.