A _lot_ of IT these days, at least at software companies, is more akin to retail work (inventory, rotation, shipping/delivery logistics, compliance and permissions management) than tech support. This also makes it an attractive vector for tech/trade colleges because they can directly map such experience to higher-paying, less-seasonal work than retail.
It's still a good foot-in-the-door role for people who still can't access education or job experience reqs for tech, but it's also now one of the roles where you can just park, work 9-5, get a better wage than retail, and not have to corral shopping carts. The tech end of internal IT support has moved more to SRE/ops roles.
Hardware company IT is marginally more interesting but it's still more interested in tagging hardware than understanding it.