That's my peeve with marketing advice this day. Describing what the product will do for user in emotional/vague terms carries zero information relevant to evaluate the product and make a use/purchase decision. It's either treating the customer as a generic unsophisticated idiot, that can't understand what the product actually does, and just needs to be told it'll make them happy, or it's a pure manipulative play. Either way, this is not the style OSS projects should pick up.