You have an idea. You need a website. Now what?
isaacsukin.com
isaacsukin.com
Hi [tango],
I'm [zebra] and I am a student at the [bravo] business school. I found you through [school-directory] and I am contacting you because I have a promising opportunity in the [social|shopping|vanity-business] space, already receiving attention from potential investors. Not being technical myself, I could use some help from an [awesome|master-hacker|wizard] technical guy in order to build a [platform|app|buzz-word-flavor-of-the-week]. I was wondering if you'd be interested to chat over coffee sometime this week.
best, [zebra]
However, a lot of the people I talk to are through referrals, and they tend to be significantly more qualified. I've found that the distinction usually comes down to whether the founder considers "technology" to be the industry (e.g. I want to be the million-and-first person to create a friend-finding activity-discovering advertising-supported geolocation app) or whether technology is viewed as enabling advancements in other industries (e.g. I want to build Kickstarter for student loans).
Sometimes it's my friends, sometimes it's semi-random solicitation. In all cases, though, my ability to program is seen as a magic bullet. In a casual conversation they'll start throwing dates around and ask me if they're cool. Or, I'll get a large email with specifications and instructions presupposing that I'm already on board. If I say that the idea is interesting, time and again this seems to mean "I'm 100% committed."
I never know what to do. I would love to found a startup doing something truly useful and I used to feel bad for not pitching in for my friends. As time has gone on I've realized I was giving away my time too cheaply. I can't contribute something meaningful to the world if I'm constantly running around in poorly-thought-out circles for other people. Sometimes I feel selfish.
I say No a lot. It's not fun to say No, but I just try to be honest. When you get to have these conversations a lot you gain useful insights... there are a lot of ways to help people other than building their product for them.
Find me any business that became successful immediately after a non-technical founder paid a technical contractor less than $500.