* They got their LTE modem into the iPhone 11 but just couldn't compete. * ARC GPUs would have been competitve if they had be launched a year or two sooner and its stagnancy is widley due to lack of funding since the market was dead during launch and we were in a massive market pullback where they were ultra hesitatnt to spend ANY money. (massive layoffs too) * Optane was a great product and had a good roadmap, but they were burning cash waiting for adoption and their customers had decoupled their memory and storage from the physical layer to mitigate limitations of NAND ssd so much that they didn't see the price as worth it, despite the obvious latency and endurance benefits that it had over even SLC NAND drives.
Sometimes they just miss the market for otherwise good products.