Well, you have insurance, facilities, logistics. Local area matters a lot. For each family there should be some point, a little below the lower earners salary probably, where they'd rather just stay home themselves than pay for care. That will vary by income but I imagine the average price is a little below average woman earnings (usually but not always the lower earner still I think). That is basically what you can charge unless there is enough competition to bring the price down a lot. It doesnt sound like there is based on the prices people are claiming?