Yes, OpenAI gets a lot of attention to the extent LLM's could displace search - except search is based on ads from links and selling data, which are even less promising for AI.
"Big" AI now is stuck with organization-defining cloud bills for training and huge players are scrambling to push software into hardware. They are barely getting started on the integration.
OpenAI has been talking about AGI as it lines up commercial partners across the globe and up and down the stack. But AGI is no more realistic than crypto taking over from central banks. It's possible in theory, but not in fact.
Meanwhile, Apple has had neural processors on devices for 4+ years; AI features have figured in every subsequent marketing campaign. And VisionOS augmented reality provides a whole new domain for AI utility, explicitly targeted not just for play, but also for work, as remote work becomes the rule instead of the exception. Plus, Apple is the only safety- and privacy- enforcing ecosystem in existence.