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Ah yeah there was an article on HN about that a couple years ago. GPGPU before Cuda, now onto a treasure hunt ...

I remember some DAWs supporting pluggins to run PCM over GPU back in the early 00s.

It was hugely experimental but does demonstrate that the idea of a GPUs being used for compute isn’t a recent one.

^ exactly.

What people find contentious is this claim that they specifically did it for ML/AI. That's not why they invested the way they did.