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Agree with this sentiment. The argument I’ve heard for why people use Medium (rather than say a custom blog site or ghost or Substack) is: SEO is better with Medium.

https://app.fireworks.ai/blog/fireworks-raises-the-quality-b...

use an ad-blocker

I'm using an ad blocker, the problem isn't really an ad but a big box asking you to sign up to Medium.

I could add this to my uBlock rules but really - does a call to action need to take up 40% of the readable space on the page, more on smaller monitors? I mean it's probably deliberate and a dark pattern in the hopes that people will sign up just to stop it showing up every time they visit Medium.

You can dismiss that box by clicking a small link that says something "No,, I just want to read". I'm so used to it that I stopped noticing how I do it.

Apparently it leads to enough registrations that they choose to keep it :(