> max capacity
As determined by what? Probably the current manufacturing facilities that they have strategically chosen not to expand.
As determined by what? Probably the current manufacturing facilities that they have strategically chosen not to expand.
> It takes a ton of investment.
I'm not an expert, but for an "assembled by hand" luxury product it seems like incremental capacity is much lower risk. They don't need to stand up a factory. Couldn't they hire and train 10% more technicians for assembly? And when demand softens, scale back?