How many is multiple? The only information I can find says it's 4 a year
https://raisedbyturtles.org/bowling-deaths-double
It's even better when supposedly one of these deaths occurred due to "Extreme bowling" which apparently involves a half pipe. So yeah, this comes off as extremely misleading and just for clicks.
You'd probably save more lives banning all the beer and unhealthy food served at the alley, or by banning sports with a higher death toll, like soccer.
Strikes me as a way for alleys to operate cheaper by several magnitudes, and then just cover that up in safety rather than say "look people don't want to pay enough to bowl with machines"