It's already superior to OpenAI because it doesn't require an API. You can run the model on your own hardware, in your own datacenter, and your data is guaranteed to remain confidential. Creating a one-off fine-tune is a different story than permanently joining your company at the hip to OpenAI.
I know in our bubble, in the era of Cloud, it's easy to send confidential company data to some random API on the Internet and not worry about it, but that's absolutely not the case for anyone in Healthcare, Government, or even normal companies that are security conscious. For them, OpenAI was never a valid consideration in the first place.