Same, I'm using Firefox and unlock and didn't get this message either. Btw it reads even better in reading mode. Can you imagine needing a mode for reading for stuff that's actually meant to be read?
Yes, because only in a discussion a few days ago on HN:
https://news.ycombinator.com/item?id=38681437
... someone was excited because the new web allows them to deliver 'experiences' instead of information. Gives some insight into some mindsets.