Could be guerilla marketing: "look at us, we are the 3rd porn site in EU"
What happens at 44.9 million average monthly users? Why this distinction?
What happens when you have sex with someone the day before they are legal?
Before or after 44.9 million average monthly users?
Legally, nothing. However, if they report it to the police you may be under investigation. Which may also lead to nothing. The law isn't that anal, pardon my pun.