On Wikipedia, you can find that:
>Economic pressures of capitalism are driving the intensification of connection and monitoring [...]
Which is partly truism and partly straw-man. Truism because "Economic pressures" are "driving the intensification" of everything, yet we don't use terms [something]-capitalism anywhere else. And straw-man because capitalism is only one of many possible sources of economic pressure.
If all you want to is distinguish the source from state-actor surveillance then "for-profit surveillance" or even "surveillance marketing" are much more fitting terms.