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The advert for Philips ‘Lets make it better’ that somehow beat my adblocker had me checking if it was part of the story.

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It is part of the story. It's presumably from the Bulgarian Visual Archive, so it's unfortunate the author hasn't cited the images properly.

https://visualarchive.bg/en/

right at the top of the essay it is the following:

"All illustrations featured in this essay are part of the Bulgarian Visual Archive, a digital project that curates thousands of found and donated photographs. BVA aims to narrate the history of 20th-century Bulgaria through the visual record of both private and public events that have usually been pushed to the margins of official narratives. As part of its mission, BVA offers all of its photographs for download free of charge, for both personal and commercial purposes."

A proper citation credits the author of the image as well as the source, and ideally a direct link.

At least that advert was less cynical than Hilton's huge billboard in Sofia with the slogan "Forget where you are" (in English, of course).

(circa 2002-2005)

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