Seems like it’s Framer-meets-Retool.

Framer has a great UI builder, but doesn’t connect to backends very well. They have their own CMS but the net result is that you typically use it for marketing sites but not business app interfaces.

Retool can connect to a lot of different data sources but is ugly and wouldn’t help build a customer-facing app that I would feel proud of. They give you easy to use UI primitives to get you up and running fast.

This seems like a UI builder that can hook into backend systems.