Biblical archaeology is a subject that relates to contemporary matters of public and popular interest mainly for how it relates to the myth-making done to support the foundation and maintenance of the modern nation-state of Israel.
Such archaeology, and particular narratives (e.g., about a united kingdom of Judea and Israel, specific chronologies of exile), have long played a role in justifying Israeli claims to contested land. This is true broadly, but especially relevant to the West Bank, which is of special historical significance for Jews. You'll often here that area referred to using biblical language, as 'Judea and Samaria'. For a variety of practical reasons, early Israeli settlers settled primarily elsewhere. The biblical significance of these areas is a frequent justification for further Israeli territorial expansion by radical, religious, Israeli Jewish settlers who settle illegally as a kind of act of religious fervor. The OP concerns another area of later and more controversial (than the founding) Israeli territorial expansion— the Golan Heights.
Such archaeology is also generally the basis for renaming Palestinian towns and villages, typically previously having had Arabic place names. In that way it renders ancient the very new towns built upon the ruins of those old ones, and erases what was there until quite recently.
OP is decidedly partisan in the Israeli-Palestinian conflict, as is clear from a glance at their post history, in which, for example, they describe Human Rights Watch as 'a Hamas mouthpiece'. (I'm emotionally invested in the issue too, which is why I have bothered to learn any of this stuff. I don't point that out to distinguish OP's bias from some purported neutrality on my own part.)
If you're curious about the role of biblical archaeology in Israeli nationalist ideology and political history generally, Israeli historian Shlomo Sand's work seems to me like a great place to start. But if you're looking for some short form material just to know that I'm not making this connection up, this piece from the Smithsonian Magazine seems good: https://www.smithsonianmag.com/history/shifting-ground-in-th...
The issue of toponym replacement and the use of biblical archaeology to generate Israeli place names is covered (somewhat agonizingly repetitively) in Israeli historian Nur Masalha's book Palestine: A Four Thousand Year History, if you're curious about that.
Obviously, authors/works I've mentioned here are likely to be controversial at best among Zionists, and maybe among Israelis as well. It would not be unusual for even recommending them to be smeared as anti-Semitic. Fwiw, I don't think they're entirely without problems myself (though I do not believe them to be anti-Semitic or otherwise racist). Read critically.
Anyway, for those curious about why an article like this has been posted here: it's a proxy for current events and the land disputes and national identities at the heart of them.