The apparent active group of friends you have is no doubt why you haven't seen it. That activity gives Facebook something to work with.
Interesting thought. I just dropped meta in my investment account since I needed the money for a trade. They had a good run, unfortunately I bought before the dip because of metaverse.
The problem is, people don’t look at Facebook as an experience they themselves ought to actively curate - it’s mostly out of obligation at this point. They feel guilty if they don’t remain connected to this relative or that friend of a friend or some celebrity or brand, and so they put up with whatever they’re spammed with, rather than choosing to improve their situation.