Most people aren't like you FWIW; there's a lot of research that suggests consumers prefer higher fixed prices to lower variable prices. The trouble with PPV (even if it's much cheaper than something like YouTube Premium) is that now before I watch any video, I have to consider whether that particular video is worth watching. For lots of content on YouTube, that bar would be too high to clear. It's much more comfortable knowing I've already paid for the service and don't need to think twice.