I think this is at the core of the rot of American society. The thinking that a CEO "owes" the marketing of their company so as to cash it in or even turn profits is, in my opinion, is a mark of the biggest moral ineptitude of the western world's thinking. Yes, I realize this is the 'norm', but it clashes with deep values of the people who aren't shareholders, but are no doubt vested in the product the company produces, mainly the customers. It ignores their needs completely because they don't own stock. "We sold the company, and the new owners bastardized it by slapping their logo on it by eliminating the free tier" is almost commonplace now in business dogma, and yes, most people think it is the kind of strategy 'owed' to shareholders, but this one-sided thinking ignores the better interest of users who the company has built their business on the backs of, and who will now be bait-and-switched into a subscription model, never mind the needs that drove them to the product in the first place. Yes, this is how capitalism works. What I'm saying is that capitalism, as a model, is flawed from a moralistically balanced point of view. It's a never-ending race to the bottom by optimizing for greed until every drop of monetization is squeezed out and every person is left without. Should the owner's employees make money, I mean after all they do the work? Yes, but who takes into account the inestimable value added by the initial users who's interaction with the product shaped it into what it is today?

Do you actually believe that, or are you mocking a bit of startup-culture hubris?

No, their investors.

Employees don't automatically have the same motivations as the investors.

If you want an employee with exactly the same motivation as an investor, hire an embezzler.