Sure, it sucks when you have to deal with a fop-cum-restauranteur trying to convince you to sell blah. But you need to listen to the ideas anyway, to hear what people are wanting, or your cuisine turns stale. You need to keep up with the trends of what the customers want to eat, or you end up as a has-been, with a restaurant the does business to the people who never got in when it was the hot thing, slowly rotting to oblivion as eventually everyone who cares or cared has been there, or decided to just resign themselves to never having the experience.