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How do you sell? I'm working on my first book now covering Tornado. At the moment I've been considering launching the book as a website then selling ebook copies of it as well. I'm curious to know how others market their material.

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So the site is http://designthencode.com/, I collected email addresses before the site launched and now have about 6k on the list of people I'll email when a new tutorial is live. I cross-promote it on my blog http://flyosity.com/ and on the Twitters but other than that I don't do any marketing for it. Sales are slower recently since I haven't put out a new tutorial in awhile but I have a few in the hopper coming out over the summer, it'll probably boost sales back up again. For payments I use Quixly which has a PayPal backend, but the new version is supposedly going to support Stripe so I'm looking forward to that.

There are a million ways to do it :)

I've seen success from releasing the content for free with a paid version for ereaders, or doing it like I did and just offering the paid version.

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