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You're probably right. But given the choice, isn't it better to go with something that's easier to remember, even if it won't matter most of the time?

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pepsi.com or www.pepsi or site.pepsi or brand.pepsi. You've then just got a multitude of hostname parts to guess - which is more confusing.

Not really. If you don't know what you're looking for, you just go to http://pepsi/ and navigate from there.

I don't fancy hostname clashes.

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