Basically, if he did something that had a positive effect on the world that also had real consequences for him. Something that actually shows he _means_ it, actually _wants_ the world to be better even if it hurts himself.
If Bezos or Musk or Zuckerberg or Gates(1) did any of that, I'd be thinking differently.
(1) The Gates foundation has done a LOT. Bill Gates is still worth ~$135,000,000,000. A quick search says ending homelessness in the USA would take less than a quarter of that.
There's another value that's lost, more human, of just browsing a charming book store.
My brother's store is slowly folding, largely due specifically to Amazon selling cheaper than he can purchase wholesale.
Unfortunately that battle is with our banking system, and until its won you will continue to see the proliferation of companies engaging in this behavior. That said, amazon will eventually be the dinosaur that walmart has become, and its very obvious from a ground level prespective that we dont have the right foundation for the infinite scale we seem to desire; too many "leadership principles", too much reworking of company policy, too much switching us from database to database.
(Let alone the Amazon shoppers who waste their time demoing and trying products in store, then act like they've caught some scammer if it's a few dollars more than online.)
data | gut | out
0 | 0 | 0
0 | 1 | 1
1 | 0 | 0
1 | 1 | 1
The data variable is irrelevant here, so you might as well not waste all the resources it takes to collect and analyze it, right?