What is this article relying on as a source? It's hard to tell whether it's interviews, details from a new book or what. It's from a staff writer a site called Benzinga, but beyond that I have no idea what it's sourcing is supposed to be.

Jobs was a very good salesman and showman. Dude probably could have convinced you to buy penny stocks and other dog shit assets while reaping massive bonuses (ie, Jordan Belfort).

Glad he went the route of pushing his vision of the iPhone and getting the right people on the team to make it “real”. Apple really would not be the company it is today without the foundation that Jobs and Woz laid out.

Sounds pretty much like the kind of stuff he pulled for the presentation of the Macintosh in 1984. Fake it until you make it.

I think the interesting thing about this is how many lauded, and still laud, the decision to do things like this when it comes to Steve Jobs, and then to go for the jugular about other companies faking aspects of demos.

And before you say "Well, that wasn't really the meat of the demo, no big deal", all those ads that now say "sequences shortened" or similar when it comes to things happening on phones or computers? That came about because Apple was notorious for trying to show how much "faster" everything was on Apple devices (I want to say this started with the iPhone 4 and Siri), but was threatened with sanctions and lawsuits for shortening interactions to do so without making that obvious.