Did I miss in the article where that was suggested?
Present solution, if this ad is not acceptable there must be some absolutely clear solutions to decide what is and what is not and you should suggest a robust scalable system to apply that.
It is most basic thing to expect in civil conversation. And I think maybe similar board should be applied to these sort of articles too.
The example ad in the article literally illustrated using the product to harass someone. This is like the lowest of low hanging fruit.
Twitter is free to have such ads if they like and the journalist is free to report on what kind of content they find on Twitter. It helps more people know and decide if they want to stay on Twitter. I've left because of the content problem, generally, not just ads. Elon gutted the moderation team and went with a sorta free speech absolutism. The fallout from that decision is increase spam, hate speech, and toxicity. The good people and advertisers are in an exodus.