Ask HN: How can I collect good data for a more effective pitch? | Hacker News Reader

Ask HN: How can I collect good data for a more effective pitch?

2 pointsjessehorne4 comments

A friend and I have been working on a startup we believe has the potential to be fairly successful. We base these opinions more on our own experiences with the competition but this, we believe, is moreso motivation for us versus solid data to encourage the investment that we will need.

How have you solved this problem? Where can we learn to collect useful data? What data points should we focus on and what data has helped you get to where you needed to be?

What format should this data be in that YC or other incubators and/or investors will be receptive to?

I’m technical. We both are. That’s why I feel I am at a loss here, because it’s my job to collect and present this data.

Any help is appreciated. I’ll be around to answer any questions you have that would help you help me. Feel free to reach out if you think it requires a more sensitive/private conversation.

Again, feel free to get in touch.

Hope this is helpful, as i don't really answer your question about data. My context - I'm a founder, I raised a decent sized round from a good fund.

I've never met an investor who wanted data on competitors or the "market" or opportunity or whatever. They'll want to know that you know about it, but through experience not research.

At seed stage they're mostly investing in you as a person. What you need is a story, not data, in my opinion.

Happy to help if you've got specific questions about raising / how to talk to investors.

Thanks a ton. I do have some questions based on your feedback.

What do you mean by experience? As a consumer or moreso experience that the particular solution is viable?

A story on the product or of the founder(s)? I feel like I've got the latter covered. I have plenty of stories of when the product would have been very useful and a couple friends to vouch. Does that count?

Another question. Does it look bad when you can't bootstrap? Doing development in my spare time is fine. This particular idea though can't be done totally in my spare time nor could I bootstrap unless I was a lot wealthier, although it's not as high as I make it out to be.

When is too early to plan a pilot? I've got the majority of a pilot planned already because that's just how my brain works. Designed it to be as minimalist as possible so I could test the waters. Would that be a good sign? Do they really care about this level of detail? Or does the idea of a pilot turn them off because there's no substance yet?

Basically, how can I go in with as little as possible and get enough to run that pilot? "Little" in this case being "hey, I believe in this, but there's no way to do this other than to show you".

Sorry for all the questions. :-)

I'd be able to answer more specifically if I had more info on your experience and startup, but I can also answer higher level and hope it's useful for you.

Experience - are you deeply familiar with the problem you're trying to solve and the current options for solving it. Have you lived this problem? Have you been a consumer of the solutions? Why do you care about it? Why can you solve it better than anyone else?

Story - the answers to the above question will naturally help create your story. Friends can vouch probably won't hold up.

Bootstrapping - not everyone can bootstrap, but investors want commitment. If you signal any lack of commitment then it will tank the perception of the investment opportunity.

Pilot - do you mean MVP? At seed stage or pre-seed you don't need a product, but having a working demo or something tangible helps make your ideas more real for other people. Having some traction helps them place it in the real world.

Generally fundraising isn't so cut and dry. There's a spectrum of outcomes ranging from getting a great deal on great terms with a great fund that will probably get you in tech crunch, to raising a fine deal, on ok terms, with a 3rd rate VC fund, to failing to raise at all. The probability for better outcomes depends on how well you cover the bases of what VCs actually want to know, but also on how much they believe that you, specifically you, are the right bet for this type of solution/category.

When they invest in you it means they can't invest in other solutions that are similar (they can but they shouldn't and good VCs mostly don't).

Often VCs will already have a thesis or belief about the market you operate in. It will be high level, but they're going to have some opinion about the way the wind is blowing. They take a position on a macro trend and then find the best possible exposure to that trend in a great founding team and vision.

This is great feedback. I really appreciate it. I'd love to give you the short of what we're doing. If you're interested, my email is in my HN desc. Not sure what I could offer in exchange for your time but willing to figure something out.

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